September Online Income Report – $8813.46 in September 2016


Even though $8.8k in online income is nothing to sneeze at, I really, really wanted my first September online income report to show my first five figure month of the year. No dice. But some other very exciting stuff has happened (and is in the works!) that I can't wait to share with you in the coming months.

For those who are interested, here's how my income has progressed over time (and most importantly, this year.)

I'm excited because after a slow summer (4 & 5k months in July and August) that my income is back up to near where it was in the Spring. Here are the details.


How I Make Money Blogging…. $8,813.46 in September 2016

I make money from my blog. Click here to find out how I do it, or read how to start a blog of your own with HostGator.  I had a lot of problems with site down time this month, so I attribute that to my dip in income and traffic (in typically one of the busiest times of the year for bloggers.

I also switched out a product I used to love to recommend – Bluehost, because I had such a bad experience with them when troubleshooting my site. See this piece for all the details and for new recommendations. 

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Here's the break down:

  • Native Advertising (Sponsored Posts) – $950.00
  • Ad Networks (Google Adsense, BlogHer) – $29.31
  • Staff Writing – $5,336.50
  • Brand Campaigns (Like Sponsored Posts, but with multiples) – $0
  • Affiliates (Bluehost, Commission Junction, Shareasale, and MSB Cheatsheet) – $1433.01
  • Digital Product & Coaching Sales – $1064.64

Total = $8,813.46

September Online Income Report – What I Like/Don't Like About These Numbers

I won't lie – I had a great launch of my home buying e-book during the free promotion on Amazon (Over 1,000 people downloaded it – holy cow!) but the push in my own store and subsequent sales during the soft launch in August were lackluster. I may put together a post on what it's cost me to build products/what I've made on them at the end of the year, but that was a bit disappointing.

What I am excited about is my affiliate earnings progress. After a big start in the Spring, the numbers have fallen a bit flat in the last few months. I know the numbers I have now are sustainable growth and there are a number of products I've used in the last few months (courses, e-books and such) that have really shown me the important things to do when it comes to building out an online business. They're listed below (yes these are affiliate links, but I still love these products!)

What it Costs to Be a Full-Time Blogger: September 2016

I don't get to keep all the money I make. That's probably the largest misconception people have had since I started doing these income reports.

Peeps see a big flashy number on Facebook or Pinterest, think I make a lot of money, don't bother to read the full article, and fail to realize that just like every other business owner – I have expenses and taxes and have to pay for my own health insurance.

Even though running a digital business is one of the most low-cost businesses/side hustles you can start, it still costs money, particularly as you grow. Here's a look at what I spent this month.

  • Staff – $1272.50 (For my assistant, graphic designer, and additional writing help)
  • Technology (Gumroad, SumoMe premium, Hosting, Mailchimp, Boardbooster, Adobe, HelloSign, New Hosting, The million domain names I buy each month…basically all the tools I need to run my business!) – $233.00
  • “Continuing Education” (#BookBoss course) – $119.00
  • Marketing – $652.68 (Mostly ads, which I ramped up in the efforts to promote my latest book launch.)
  • Phone and Insurances – $262.00

Total = $2,538.78

I'm also biting my nails a bit because I made some big decisions this month, ones that I think will help grow my business, but they're definitely investments – the biggest ones I've made to you may see a lot of big confusing numbers in next month's online income report.

So that's it for September. I can't go into too much detail but it was the worst month of my life. I even missed FinCon, which was a very sad experience. I'm in New York this week for both a little business and pleasure which will hopefully lift my spirits.


As a blogger and online influencer, I try and show people how they can make money from home too. Here's my september online income report where I made $8813.

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  • Rebecca Pendleton
    October 14, 2016 at 9:57 am

    I found this really helpful! As a new blogger, it’s good to see the reality of it all – as well as the possibilities.

    • Lauren Bowling
      October 14, 2016 at 1:10 pm

      Thanks Rebecca! I’m glad you can use these as inspiration. I know my friend Michelle (at Making Sense of Cents) is my inspo every day!

  • Giulia Lombardo
    October 13, 2016 at 5:40 am

    Well done, I like this kind of post because I find them inspirational and helpful, is encouraging, and the fact you wrote the cost you had make it more real:D

    • Lauren Bowling
      October 14, 2016 at 9:15 am

      You know me – always trying to be real 🙂

  • From Pennies to Pounds
    October 12, 2016 at 11:33 am

    Congrats on a fab month! Same as Dia, I like that you list your expenses too. Looks like you’ve had a great month income wise, but sorry to hear that you have had a bad time 🙁 hope you are better soon with whatever it is x

    • Lauren Bowling
      October 14, 2016 at 9:15 am

      Thank you – the kind thoughts definitely help. <3

  • Dia
    October 12, 2016 at 10:35 am

    I am really appreciative of the bloggers who put expenses because you have some people saying, “Oh I made 81,000 this month but they fail to mention the $500 in Facebook ads, VA costs, system fees, extra. I hope October is better for you and that you crush it!

    • Lauren Bowling
      October 14, 2016 at 9:10 am

      Thanks! Running a business is costly for sure. I’m still trying to figure out that sweet spot between ad spend and increased revenue.