Ways to Find Confidence as a Business Owner

Thanks to LISTERINE® I’m practicing good oral care as part of a sponsored post for Socialstars 

As a small business owner, it’s all too easy to let the voice in your head talk you out of feeling confident in your abilities. I know I’ve sat over an email for way too long wondering if it was truly the right way to respond. You wonder if you should really go after a client – sometimes when they seem like they might be “too big” to consider a smaller shop, or other times when you have a bad client and you really just want to let them have it.

When I paid off $8k on my credit card in 3 months, it was easy to tell myself to go for it with such a clear goal to accomplish. But when it’s the day in day out hustle, sometimes you doubt yourself… and then it’s hard to get the doubt out of your head. In my months of entrepreneurship, I’ve learned to be more confident in my business. Here’s how you can do the same:

Solopreneur Confidence

Give Yourself a Pep Talk – MANTRA if you Have To

Running your own business is a mental game. If you let the voice in your head turn nasty, there’s no one there, like a supportive colleague or work-friend, to make you feel better. It’s so easy to let your mind run and then talk yourself out of doing something because you don’t feel confident.

Instead, monitor your self-talk. Say positive things to yourself. Some of my favorite mantras include, Things are always working out for me,” and “Give Yourself Permission.

Feed your brain with positive messages. Write down what exactly what you value and then remind yourself of that by posting it at your workstation. Here's a photo of some of my mantras all over my desk. I got it from a presentation I saw from my most recent trip to San Antonio for the USAA Digital Military Experts conference.




When a negative thought comes, remember that not all your thoughts are true. You can come across a negative thought, acknowledge it (Hey, self, you’re really not being nice right now), and then leave it at that. No need to make the doubt any bigger by worrying about it. (Trust me, I know this is easier said than done…so much so, that I created worksheets about it.)

Make Sure Your Hygiene is On Point

If you work from home, it can be really easy to let the entire day pass sitting in your PJs without a shower. Guilty as charged, my friends. Staying consistent and greeting the day with the routine I used to do when I worked outside my home is something I've been working on.

Another reason to stay consistent with hygiene…cavities. I went my ENTIRE life without one and was so proud of this fact. Nearly all American adults over the age of 20 have had cavities at some point in their lives (91%) and one in four have untreated cavities (27%), but still, I prided myself on being the exception. And then at my last dental check up, I had two. TWO! My dentist said it was because of my a)  increased sparkling water addiction and not getting enough of the

My dentist said it was because of my a)  increased sparkling water addiction and not getting enough of the fluoride in regular ol' (FREE) tap water and b) my lax pre-bed regimen, which pre-cavity did not include a mouth rinse. Now I use the Listerine Flouride Defense mouthwash, so I can drink all the sparkling water I want without worry if I'm getting enough tap water.

But even if you do work outside the home, it's important to make sure your hygiene is, as the kids say, on fleek.

ListerineC-01 (1)

And if the threat of cavities or being held back at work doesn't scare you, it feels good to fix your hair, wear clothes that fit, and to go about your day. You might just go to the grocery store, but most importantly, you looked good doing it. There’s no telling if you’ll meet a potential client or friend while out and about doing your daily errands.

Level Up Your Skills

The best way I can think of to feel more confident is knowing that you really are, scary good at what you do. So do what it takes to level up your skills. Perhaps it’s time to take that course you’ve had your eye on forever, or browse free webinars or local meet-up groups for networking or to outsource skills that just aren't in your wheelhouse.

Fake It Till Ya Make It

When it comes to doing more and feeling more confident, “fake it ‘til you make it” isn’t cliché – it works. If you act confident, you’ll begin to feel confident too.

Social psychologist and Harvard Business School professor Amy Cuddy found that putting your body into confident positions, like standing up straight with your hands overhead in “the classic victory position” will actually make you feel better. If you can pretend long enough, you’ll start to realize you can do it. Here's an example of my confident pose:


I'm kidding. But most of all if you want to feel confident in your business, push your worries aside and just get the work done. Accomplishing tasks and kicking butt on my to-do list always helps me feel more capable.


LISTERINE is committed to promoting healthy oral care habits, that’s why they’re partnering with Oral Health America, who’s FALL FOR SMILES campaign is committed to educating the public about the positive impact good oral health can have on one’s overall health and well-being. OHA’s mission is so important to LISTERINE they are jump starting the giving with a $20K donation, with the hopes of reaching $40K through consumer engagement.

Use of #LISTERINE will trigger a $10 donation, up to $40,000, to support Oral Health America’s Fall for Smiles campaign (October 1 – December 1, 2015) to educate communities about the importance of proper oral care. Please join me in promoting this great cause and keep up with LISTERINE on Facebook.

Disclaimer: All data referenced in this post was provided by the LISTERINE® Brand Survey.  To learn more, please go here.

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When you're a solopreneur, sometimes you have to fake feeling confident even when you don't. It can be exhausting, but here's how I find confidence as a business owner.


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  • Stefanie @ brokeandbeau
    October 1, 2015 at 3:37 pm

    I pep talk myself up ALL the time 😉

    • Lauren Bee
      October 2, 2015 at 9:08 am

      I probably don’t do it enough, but I’m always writing down quotes in notebooks on sticky notes etc. Maybe I should start practicing them aloud 🙂