LB Update 4/19/2017: The post below references a workbook I launched over a year ago called Blog Yourself Rich that is no longer being sold. Instead, I took the worksheets from Blog Yourself Rich and turned them into a bigger and better course called Beginner Blog Accelerator. Hope you'll consider joining us in BBA! I promise the course is EVEN BETTER than the workbook!
Interested in my course Beginner Blog Accelerator? Now thru 7/30/2017 snag $100 off with code JULY.
Being a blogger, especially one who announces to the world (albeit infrequently) that she earns money blogging and makes a certain amount of money online is always a good cocktail party topic. “Oh you're a blogger? That's so interesting. How do you make money doing that?” or “What can I do to start something like that?” Here's how to earn money online with a blog.
Just like any great task you have to break it up bite-by-bite.
Which is why I compiled all of the knowledge I've learned about blogging in the last four years, and answers to questions like the ones above into my first online course, Beginner Blog Accelerator.
I'm not going to lie, I'm hella proud.
How to Earn Money Online by Blogging in Four Easy Steps
In 2015 I added blog coaching to my service offerings and I've mentored two handfuls of clients over the last year or so. In that time I've been developing worksheets to help those clients get their thoughts down on paper, which provided the starting point for this workbook.
Yes, it's been over a year in the making. Yes, I have a problem with procrastination 🙂
In looking over the worksheets and my “methodology” as a blog coach, I realized the way I was coaching easily split into four steps, which closely mirrored the lifecycle of building, growing, and profiting from a popular blog. Thus, the four chapters for the workbook were born!
Step One: Define Your Blog
If you look closely, great blogs are actually great brands.
And good branding is the key to growing an audience and earning dollars, which is why the first chapter is more worksheet/ brainstorming focused.
It's important to spend a good chunk of time brainstorming the kind of blog you want to create before ever clicking, posting or tweeting a single thing.
Many already have a strong idea of a good blog, or theme for their blog, but others struggle. How do you know what to write when you have so many ideas and interests?
- The good news: there's always an answer.
- The bad news: You just have to be really thoughtful about it.
Which is why I created over seven worksheets in the first chapter alone to help you articulate every single aspect of your ideal blog.
By the end of the chapter readers will have honed in on a blog name, theme, content ideas, and brand values.
Step Two: Actually Build the Thang
This is where the book really fits well with beginner bloggers as after you're done brainstorming and defining what you want your blog to be, you have to actually get technical and build a good website.
In section two I walk readers through EXACTLY what to do to set up a stand out blog.
From buying hosting, to a guided WordPress installation, to the exact plugins to download and tools to help you automate (assuming you're blogging on top of a day job or as a side hustle!), It's all in chapter two. It's a tough and lengthy chapter, but totally comprehensive.
I've also included content calendar worksheets in this section as having a solid plan and strategy around your content is one of the most important steps to running a successful blog.
By the end of Section Two readers will have a blog up and running and ready for readers. I even included this handy checklist (every section has one – they're so cute!)
Step Three: Tell People What You're Doing (aka – Home grow a following)
Growing a healthy readership is often the hardest part of blogging. Without readers, brands won't court you, and you're likely to give up out of frustration.
Here's the biggest misconception I had when I first started:
“If I write exceptional stuff, people will just magically find it and be attracted to it and tell all their friends about it.”
It's actually an ongoing process. In order to be a blogger, you have to be a marketer and market the shit out of whatever you're doing.
Section three covers social media, a crash course in SEO, building an email list, networking with other bloggers, how to pitch for guest posts…and basically everything but the kitchen sink in terms of growing a blog.
Additionally the “Brand Yourself Rich” chapter (to be released next week) will cover PR strategies and how to get your blog in “big name” outlets.
There's also a great worksheet for tracking your social metrics and web analytics month over month. I think it's probably my favorite one in the whole book.
Step Four – Come up with a monetization strategy
When it comes to making money online, what works for one blogger my not work for another.
And the truth is that to make any real money, you're going to have to have lots of different income streams to make it work. It will take testing and trial and error, but the fourth section of my book details which strategies work best for beginners, which work best for intermediates, and how to get started with both.
From start to finish the workbook is 65 pages, but the impact is long lasting. I liken it to getting my four years of experience available for download instantly. No more scouring the internet for the best resources or feeling lost and overwhelmed.